17 January 2023



writer- Simon Sinek 


  • Every instruction we give every course of action we set, every result we desire starts with the same thing a decision.
  • If someone were to hold up a bank with a banana in his pocket, he would be charged with amend robbery clearly, no victim was in any danger of being shot, but it is belief that the robber has a  real gun that is considered by the law and for good reason knowing full well that fear will motivate them to comply with his demands, If anyone has ever sold you anything with a warning to fear the consequences if you don't buy it, they are using a proverbial gun to you see the value of choosing them over their competitor Or perhaps it's just a banana. But it works.
  • Great leaders are those who trust their gut. They are those who understand the art before and science, they win hearts before minds, they are the ones who start with WHY.
  • People don't buy WHAT you do they buy WHY you do it.
  • You can't convince someone you have value, just as you can't convince someone to trust you. You have to earn trust by communicating and demonstrating that you share the same values and beliefs. You have to talk about your WHY and prove it with WHAT you do. Again, a WHY is just a belief, HOWs are that actions we take to realize that belief, and WHATs are the results of those actions when all three are in balance, trust is build and value is perceived. 
  • The role of a leader is to create an environment in which all the great ideas. The role of a leader is to create an environment in which great ideas can happen.
  • Trust is a remarkable thing. Trust allows us to rely on others we rely on those we trust for advice to help us make decisions. Trust is the bedrock for the advancement of our own lives, our families, our companies, our societies and our species.